SHAD was present one more year at an unmissable event in the calendar of shows and fairs, the EICMA 2024, which was held last week in Milan.
The presence at EICMA was the culmination of months of work by most of the company’s departments, aware of the importance of having an attractive stand where to display the range of products that make up the extensive SHAD catalog.
In this contact with the final public, we noted the interest and wide recognition they already had for the SH38X expandable side case, as well as for our Click System products and those that make up the Tierra family.
It was also the ideal setting to showcase new products, such as the Terra TR41 adventure top case, improvements to the popular TR40 side saddlebag and the recently introduced disc lock.
A large representation of the company traveled to Milan. From managers to sales staff and technicians, we were there during the six days of the show to meet with journalists, distributors, importers and customers.