SHAD was once again present at one of the key events in the exhibition and trade show calendar, EICMA 2024, held last week in Milan.
This appearance at EICMA was the culmination of months of work from several departments within the company, recognizing the importance of having an eye-catching booth to showcase SHAD’s wide range of products.
During this direct interaction with end customers, we confirmed the interest and wide recognition for the SH38X expandable side case, alongside our Click System and products from the Terra range.
The event was also the perfect opportunity to introduce new items such as the Terra TR41 adventure top case, upgrades to the popular TR40 side bag, and the newly released disc locks designed for enhanced security.
A strong representation of the company traveled to Milan, including executives, commercial, and technical staff, who dedicated six days of the fair to engaging with journalists, distributors, importers, and clients.
