SHAD and Joan Pedrero have agreed to renew their partnership agreement for the 2025 season. Pedrero will continue to be the brand’s ambassador and will play a key role in leading the team of new product testers, thus strengthening the cooperation between the two parties.
Pedrero, with a distinguished record in the world of motorcycling, especially in disciplines like the Dakar Rally, has been a strategic ally for SHAD in recent years. His experience and knowledge of the sector have been fundamental in developing and improving the brand’s products, ensuring that they meet the requirements of the most demanding riders. In his role as ambassador, Pedrero will continue to represent SHAD’s values: innovation, quality and passion for the two wheels.
“I am very happy to continue to be part of the SHAD family. As a test rider, I feel especially motivated by contributing to the development of products that make a difference in the market. I have always felt very satisfied by how SHAD’s technical office uses my comments to achieve excellence in their products. It is an honor to be the ambassador of a brand that shares my passion for motorcycling and that is constantly innovating to offer the best to users,” commented Joan Pedrero after signing the agreement.
SHAD’s CEO Jaume Xicola, in turn, emphasizes the importance of this renewal: “Joan Pedrero is not just an exceptional rider; he is also a committed professional who truly knows the needs of motorcycle riders. His contribution is very important to us, and we are sure that together we will continue to grow and offer innovative solutions to our customers.”
