The ranking of the world’s best-selling motorcycle brands in 2024 are dominated by Japanese companies, with more than 45% of the world’s market, followed by Indian brands, with more than 30%, and Chinese manufacturers....

In March 2024, SHAD set a milestone in its recent history with the launch of the company’s most iconic product so far, the SH38X expandable side case. A product that concentrates all the values...

World Wildlife Day was commemorated on March 3. This date coincided with the 5th anniversary of our alliance with tree-nation, a platform whose aim is to end deforestation, fight against climate change and aid...

This weekend, a new edition of the Superbike World Championship, of which SHAD is Championship Sponsor, will kick off at the Phillip Island circuit in Australia.  The championship consists of 12 qualifying rounds, which...

SHAD was once again present at one of the most important motor events in Europe, the Salon du 2 Roues in Lyon (France), which brought together more than 160,000 people over its four-day duration....

For yet another year, SHAD will attend one of the year’s most important European events dedicated to motorcycles and accessories: the Lyon 2 Wheel Show, which will be held February 13-16.  Lyon is an...

SHAD and Joan Pedrero have agreed to renew their partnership agreement for the 2025 season. Pedrero will continue to be the brand’s ambassador and will play a key role in leading the team of...