For yet another year, SHAD will attend one of the year’s most important European events dedicated to motorcycles and accessories: the Lyon 2 Wheel Show, which will be held February 13-16.  Lyon is an...

SHAD and Joan Pedrero have agreed to renew their partnership agreement for the 2025 season. Pedrero will continue to be the brand’s ambassador and will play a key role in leading the team of...

A few months ago, BMW launched a long-awaited motorcycle, the Adventure version of the BMW R1300GS. For this maxitrail bike, ideal for both long trips and off-road adventures, SHAD has developed some specific mounts...

French rider Romain Dumontier, at the handlebars of a Honda CRF 450 equipped with a SHAD NAD seat, came in third place in the current edition of the Rallye Dakar, which wrapped up last...

The SHAD ambassador and rider managed to come in ahead for the second year in a row in the Africa Eco Race, one of the toughest raids in the world, and a worthy heir...

This year we return to the Dakar rally, equipping with a SHAD NAD seat the French rider Romain Dumontier, second last year in the Rallye 2 category and World Champion in the category in...

At SHAD, we strive each and every day to minimize our environmental impact and to move towards a more sustainable model. Through specific measures and tangible results, we are demonstrating our commitment to the...