This weekend, a new edition of the Superbike World Championship, of which SHAD is Championship Sponsor, will kick off at the Phillip Island circuit in Australia.
The championship consists of 12 qualifying rounds, which will be held in Australia, Portugal, the Netherlands, Italy, Great Britain, the Czech Republic, France, Spain and Hungary, which is the main novelty for this year.
SHAD will be at nine of the qualifying rounds with a stand, where fans can see our products firsthand.
The Superbike World Championship closed the 2024 season with a record 559,712 fans in attendance at the circuits. As far as television broadcasting goes, more than 16,000 hours of images from the championship were shown on 213 channels around the world, with a total audience of 56 million viewers for the live races.
